Course Syllabus
| This course syllabus is discontinued or replaced by a new course syllabus. |
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Course Syllabus |
| PR and Organizations, 7.5 Credits | |||
| Course Code: | MK016G | Subject Area: | Field of Humanities |
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| Main Field of Study: | Media and Communication Studies | Credits: | 7.5 |
| Subject Group (SCB): | Media and Communication Studies | ||
| Education Cycle: | First Cycle | Progression: | G1F |
| Established: | 2014-12-16 | Last Approved: | 2018-03-27 |
| Valid from: | Autumn semester 2018 | Approved by: | Head of School |
General aims for first cycle education
First-cycle courses and study programmes shall develop:
- the ability of students to make independent and critical assessments
- the ability of students to identify, formulate and solve problems autonomously, and
- the preparedness of students to deal with changes in working life.
In addition to knowledge and skills in their field of study, students shall develop the ability to:
- gather and interpret information at a scholarly level
- stay abreast of the development of knowledge, and
- communicate their knowledge to others, including those who lack specialist knowledge in the field.
(Higher Education Act, Chapter 1, Section 8)
Knowledge and Understanding
After completing the course, students should show
- general knowledge of public relations, organizing and organizations.
Skills and Abilities
After completing the course, students should be able to
- apply theories in the field of public relations in situations that information officers and communicators face in their professional practice.
Judgement and Approach
After completing the course the student shows the ability to
- based on different criteria, distinguish between appropriate and less appropriate working methods in public relations,
- critically review planned and strategic communications, and
- place public relations in an organizational and societal context.
The course offers the students the opportunity to develop their knowledge about PR and its organisational context. We will explore organisational theory and organizational communication, and internal as well as external relations and communication.
Teaching may be conducted in the form of lectures, seminars, field studies, exercises, web-based discussions and/or workshops.
Students who have been admitted to and registered on a course have the right to receive tuition and/or supervision for the duration of the time period specified for the particular course to which they were accepted (see, the university's admission regulations (in Swedish)). After that, the right to receive tuition and/or supervision expires.
For further information, see the university's local examination regulations (in Swedish).
According to the Higher Education Ordinance, Chapter 6, Section 18, a grade is to be awarded on the completion of a course, unless otherwise prescribed by the university. The university may prescribe which grading system shall apply. The grade is to be determined by a teacher specifically appointed by the university (an examiner).
According to regulations on grading systems for first- and second-cycle education (vice-chancellor's decision 2010-10-19, reg. no. CF 12-540/2010), one of the following grades is to be used: fail, pass, or pass with distinction. The vice-chancellor or a person appointed by the vice-chancellor may decide on exceptions from this provision for a specific course, if there are special reasons.
Grades used on course are Fail (U), Pass (G) or Pass with Distinction (VG).
The grades will be translated to the ECTS grading scale.
For further information, see the university's local examination regulations (in Swedish).
30 credits in Social Science or Humanities.
For further information, see the university's admission regulations (in Swedish).
Students who have previously completed higher education or other activities are, in accordance with the Higher Education Ordinance, entitled to have these credited towards the current programme, providing that the previous studies or activities meet certain criteria.
For further information, see the university's local credit transfer regulations (in Swedish).
The course is given in English.
Transitional Provisions
Should the course undergo changes to such an extent that it is not possible to examine the student in accordance with this course syllabus, opportunities for special examination sessions will be provided in accordance with the university's local guidelines. If this occurs, the university will inform the students involved.
Required Reading
Vetenskapliga artiklar eller antologibidrag tillkommer om ca 100 sidor.
Research articles or chapters in research volumes of about 100 pages are added.
See this Course Syllabus as PDF