Örebro university - Course Syllabus MK019G


Course Code:	MK019G	Subject Area:	Field of Humanities
Main Field of Study:	Media and Communication Studies	Credits:	7.5
		Subject Group (SCB):	Media and Communication Studies
Education Cycle:	First Cycle	Progression:	GXX
Established:	2014-12-19	Last Approved:	2018-09-27
Valid from:	Spring semester 2019	Approved by:	Head of School

First-cycle courses and study programmes shall develop:
- the ability of students to make independent and critical assessments
- the ability of students to identify, formulate and solve problems autonomously, and
- the preparedness of students to deal with changes in working life.

In addition to knowledge and skills in their field of study, students shall develop the ability to:
- gather and interpret information at a scholarly level
- stay abreast of the development of knowledge, and
- communicate their knowledge to others, including those who lack specialist knowledge in the field.

(Higher Education Act, Chapter 1, Section 8)

Knowledge
- To describe dominant international theories in public relations, organisational communication and PR- and public campaigning.

Skill and capability
- Applaying communication theoretical knowledge in work with public relations and information tasks.

Values
- Being able to select appropriate workning methods from inappropriate ones in public relations, organisational communication and campaigning,
- critical assessment of strategic communication, and
- planning public relations in a social and democratic perspective.

The emphasis in the course is on achieving an understanding of the principles underlying effective organisational communication and basic strategic knowledge. The course starts with the theoretical principles and useful models for the public relations area. Forms for planned applied communication and information campaigns are discussed, as well as risk and crisis communication and mass media relations. The course concludes with a paper on some special subject connected with public relations/planned communication.

Teaching may be conducted in the form of lectures, seminars, field studies, exercises, web-based discussions and/or workshops.

Students who have been admitted to and registered on a course have the right to receive tuition and/or supervision for the duration of the time period specified for the particular course to which they were accepted (see, the university's admission regulations (in Swedish)). After that, the right to receive tuition and/or supervision expires.

Public Relations and Applied Communication, 7.5 Credits. (Code: 0100)
Examination will be in the form of continuous assessment and a paper. Active participation in seminars is crucial to the student"s success.

Examination deadline
If the deadline for the examination is exceeded, the examiner will decide how the examination should be conducted and, when applicable, set the timeframe for it.

Supplementary assignments for a passing grade
The examiner may decide that a student who has not received a passing grade for the course may submit supplementary assignments instead of taking a re-examination. Supplementary assignments should be submitted to the lecturer within one week after the student is notified of the failing grade.

Absence from compulsory components of the course
Upon absence from compulsory components, the university's general rules for re-examination apply. If there are special reasons to deviate from the time frame, the examiner decides when the compulsory component should be carried out. However, the examiner can decide that a make-up assignment should be given.

For further information, see the university's local examination regulations (in Swedish).

According to the Higher Education Ordinance, Chapter 6, Section 18, a grade is to be awarded on the completion of a course, unless otherwise prescribed by the university. The university may prescribe which grading system shall apply. The grade is to be determined by a teacher specifically appointed by the university (an examiner).

According to regulations on grading systems for first- and second-cycle education (vice-chancellor's decision 2010-10-19, reg. no. CF 12-540/2010), one of the following grades is to be used: fail, pass, or pass with distinction. The vice-chancellor or a person appointed by the vice-chancellor may decide on exceptions from this provision for a specific course, if there are special reasons.

For further information, see the university's local examination regulations (in Swedish).

For further information, see the university's admission regulations (in Swedish).

Students who have previously completed higher education or other activities are, in accordance with the Higher Education Ordinance, entitled to have these credited towards the current programme, providing that the previous studies or activities meet certain criteria.

For further information, see the university's local credit transfer regulations (in Swedish).

Should the course undergo changes to such an extent that it is not possible to examine the student in accordance with this course syllabus, opportunities for special examination sessions will be provided in accordance with the university's local guidelines. If this occurs, the university will inform the students involved.

- Ytterligare artiklar om 100 tillkommer
- Additional reading includes articles of 100 pages.