Course Syllabus
| This course syllabus is discontinued or replaced by a new course syllabus. |
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Course Syllabus |
| Visual Communication, 7.5 Credits | |||
| Course Code: | MK020G | Subject Area: | Field of Humanities |
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| Main Field of Study: | Media and Communication Studies | Credits: | 7.5 |
| Subject Group (SCB): | Media and Communication Studies | ||
| Education Cycle: | First Cycle | Progression: | GXX |
| Established: | 2014-12-19 | Last Approved: | 2018-09-27 |
| Valid from: | Spring semester 2019 | Approved by: | Head of School |
General aims for first cycle education
First-cycle courses and study programmes shall develop:
- the ability of students to make independent and critical assessments
- the ability of students to identify, formulate and solve problems autonomously, and
- the preparedness of students to deal with changes in working life.
In addition to knowledge and skills in their field of study, students shall develop the ability to:
- gather and interpret information at a scholarly level
- stay abreast of the development of knowledge, and
- communicate their knowledge to others, including those who lack specialist knowledge in the field.
(Higher Education Act, Chapter 1, Section 8)
After completed studies, the student shall have basic
- knowledge about relevant theories in the field of multimodal analysis and visual communication,
- knowledge about central concepts and tools that are relevant for multimodal analysis, and
- understanding about the applicability of central tools in multimodal analysis on different texts.
After completed studies, the student shall be able to
- perform basic multimodal analyses on different kinds of visual communication,
- critically assess analyses that draw on multimodal theories, and
- account for the applicability of different multimodal analytical tools in relation to various forms of visual communication.
After completed studies, the student shall be able to
- contextualize theories and models in a broader media and communication perspective,
- describe and account for different concepts and tools that are used in multimodal analysis, and
- link knowledge about multimodal analysis and visual communication to other forms of usage for example from a professional point of view.
This course explores a set of approaches to visual communication, called 'multimodality', which allow us to understand and analyze visual communication in terms of form and function. We look at a number of these in turn and analyze a range of different media forms such as webpages, food packaging, branding, political communication, etc. in order to analyze how they communicate ideas, attitudes and values appropriate to target groups. In each lecture students will learn one set of tools for observation and be expected to then seek out and analyze their own examples in seminars.
Teaching may be conducted in the form of lectures, seminars, work-shops, exercises, field studies and/or web-based discussions.
Students who have been admitted to and registered on a course have the right to receive tuition and/or supervision for the duration of the time period specified for the particular course to which they were accepted (see, the university's admission regulations (in Swedish)). After that, the right to receive tuition and/or supervision expires.
For further information, see the university's local examination regulations (in Swedish).
According to the Higher Education Ordinance, Chapter 6, Section 18, a grade is to be awarded on the completion of a course, unless otherwise prescribed by the university. The university may prescribe which grading system shall apply. The grade is to be determined by a teacher specifically appointed by the university (an examiner).
According to regulations on grading systems for first- and second-cycle education (vice-chancellor's decision 2010-10-19, reg. no. CF 12-540/2010), one of the following grades is to be used: fail, pass, or pass with distinction. The vice-chancellor or a person appointed by the vice-chancellor may decide on exceptions from this provision for a specific course, if there are special reasons.
Grades used on course are Fail (U), Pass (G) or Pass with Distinction (VG).
The grades will be translated to the ECTS grading scale.
For further information, see the university's local examination regulations (in Swedish).
Standard university admission requirements.
For further information, see the university's admission regulations (in Swedish).
Students who have previously completed higher education or other activities are, in accordance with the Higher Education Ordinance, entitled to have these credited towards the current programme, providing that the previous studies or activities meet certain criteria.
For further information, see the university's local credit transfer regulations (in Swedish).
The course is given in English.
Transitional Provisions
Should the course undergo changes to such an extent that it is not possible to examine the student in accordance with this course syllabus, opportunities for special examination sessions will be provided in accordance with the university's local guidelines. If this occurs, the university will inform the students involved.
Required Reading
Additional reading includes articles of 100 pages.
See this Course Syllabus as PDF