Courses for Exchange Students (ECTS) 2018/2019 at
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Business Administration, Global Marketing |
| Autumn week 41 (2018) - 45 (2018) | Appl.code: 21033 |
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Full-time, daytime class |
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ECTS credits: 7.5 |
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Level of education: First Cycle (undergraduate level) |
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Level: GXX |
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Prerequisites: Successful completion of at least 21 Credits on the course Business Administration, Basic Course, 30 Credits or Business Administration, Corporate Business and Control, Basic Course, 30 Credits. |
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Content: The course will mainly deal with international marketing problems in fairly large companies. Important topics in the course: export market selection, entry strategies and entry modes, strategic options and environmental analysis, analysis of competitive advantage, analysis of international competitions, competitive alliances with international business partners.
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Teaching Methods: The course is centered on active student learning, and structured to provide ample opportunity for interaction among international students with a variety of backgrounds. To keep abreast of current global marketing issues, students are expected to read both the main textbook and additional articles on timely topics. Teaching is conducted using presentations, lessons and seminars.
- Presentations where the teacher introduces and organizes the subjects based on the course literature - Lessons when case studies and research papers are discussed and analyzed - Seminars where student's papers and group-based student assignments are presented and discussed. |
| Assessment: Written examination, written case studies and reports. |
| Course Coordinator: Mari-Ann Karlsson |
| Course Syllabus: Autumn 2018 |
| School: Örebro University School of Business |