Courses for Exchange Students (ECTS) 2018/2019 at
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Business Administration, Strategic Brand Management |
| Spring week 19 (2019) - 23 (2019) | Appl.code: 21137 |
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Full-time, daytime class |
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ECTS credits: 7.5 |
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Level of education: First Cycle (undergraduate level) |
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Level: GXX |
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Prerequisites: Successful completion of at least 21 Credits on the course Business Administration, Basic Course, 30 Credits or Business Administration, Corporate Business and Control, Basic Course, 30 Credits. |
| Content: The need and importance of strategic brand management and brand extension for company competition, are today discussed in terms of forces in the surrounding environment, as well as technology development and the aspect of sustainability. To adapt and renew to an organization and its brand doesn't need to be a result and reaction to factors in the environment, it can also be a reaction of a company's proactive action. The course purpose is to problematize the way to work with marketing communication, how to build and create a brand strategy, as well as to lead and work with brand extension in companies from different theoretical perspectives and therefore contribute to an understanding of this areas in practice |
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Teaching Methods: The course is centered on active student learning, and structured to provide ample opportunity for interaction among international students with a variety of backgrounds. To keep abreast of current marketing issues, students are expected to read both the main textbook and additional articles on timely topics. Teaching is conducted using presentations, lessons and seminars. - Presentations where the teacher introduces and organizes the subjects based on the course literature - Lessons when case studies and research papers are discussed and analyzed - Seminars where student's papers and group-based student assignments are presented and discussed. |
| Course Coordinator: Mari-Ann Karlsson |
| Course Syllabus: Spring 2019 |
| School: Örebro University School of Business |