Courses for Exchange Students (ECTS) 2018/2019
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Public Relations and Applied Communication |
| Spring week 14 (2019) - 18 (2019) | Appl.code: 11098 |
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Full-time, daytime class |
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ECTS credits: 7.5 |
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Level of education: First Cycle (undergraduate level) |
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Level: GXX |
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Prerequisites: Standard university admission requirements. |
| Content: The emphasis in the course is on achieving an understanding of the principles underlying effective organisational communication and basic strategic knowledge. The course starts with the theoretical principles and useful models for the public relations area. Forms for planned applied communication and information campaigns are discussed, as well as risk and crisis communication and mass media relations. |
| Teaching Methods: Teaching may be conducted in the form of lectures, seminars, field studies, exercises, web-based discussions and/or workshops. |
| Assessment: The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and /or oral examination. |
| Course Coordinator: Responsible Director of Division |
| Course Syllabus: Spring 2019 |
| School: School of Humanities, Education and Social Sciences |